Tuesday, January 07, 2014

Telemystery: HBO's True Detective Promotional Package

True Detective (January 2014)

We received a large package this afternoon and were rather shocked to discover what was inside: a structure of tied twigs placed within a once water-soaked (though now dried) bankers box labeled "Louisiana State Evidence" (image, right; click for larger version).

We immediately recognized the twigs — something similar was hanging from a tree in the trailer for HBO's upcoming series True Detective — and sure enough inside the box lid is stamped "HBO" and "#TrueDetective". Kind of a creepy but also kind of an effective promotion!

Here's a synopsis from the network for the series, followed by the trailer.

In 2012, Louisiana State Police Detectives Rust Cohle (Matthew McConaughey) and Martin Hart (Woody Harrelson) are brought in to revisit a homicide case they worked in 1995. As the inquiry unfolds in present day through separate interrogations, the two former detectives narrate the story of their investigation, reopening unhealed wounds, and drawing into question their supposed solving of a bizarre ritualistic murder in 1995. The timelines braid and converge in 2012 as each man is pulled back into a world they believed they'd left behind. In learning about each other and their killer, it becomes clear that darkness lives on both sides of the law.

True Detective premieres this Sunday, January 12th, 2014, on HBO.

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