Once Upon a Time Season 2 Poster

A new poster for the second season of ABC's Once Upon a Time has been released by the network (right; click for larger image). The tagline: "Magic is coming."

This is Fairy Tale Land. It's filled with magic, monsters and all of the characters we all know from stories growing up. It's real, and so are the people in it. But unlike the "happily ever after" you may have heard about, their stories continued, and The Evil Queen cast a Dark Curse over the land …

This is Storybrooke, a quiet, little, New England town filled with people who go about their everyday lives with no idea who they really are. Storybrooke is a place where magic has been forgotten — but is still powerfully close — and happily ever after seems just out of reach. In order to understand where the fairytale world’s former inhabitants came from, and what ultimately led to the Evil Queen’s wrath, you’ll need a glimpse into their previous lives. But it might just turn everything you’ve ever believed about these characters upside-down.

Once Upon a Time returns on Sunday, September 30th at 8 PM (ET/PT). What a 30-second promo for the series below.