New Israeli Poster for Total Recall

The marketing folks at Sony are getting a little lazy, what with premiere of Total Recall just a couple of weeks away.

Here's the new Israeli poster for the film — right; click for larger image — and it's all but identical to the Swedish version. About the only difference is the film's title — זיכרון גורלי (Critical Memory) — and tagline — ?מה אמיתי? מהו זיכרון (What is real? What is memory?)

Directed by Len Wiseman from a screenplay by Mark Bomback, James Vanderbilt, and Kurt Wimmer adapted from the Philip K. Dick short story "We Can Remember It For you Wholesale", Total Recall opens in US theaters August 3rd, 2012 and about a week later in Israeli theaters.