Wednesday, March 14, 2007

Press Release: Michael Eisner Launches New Media Studio to Produce World-Class Content for the Internet

BEVERLY HILLS, Calif.--(BUSINESS WIRE)--Michael Eisner’s The Tornante Company today announced the formation of Vuguru (, an independent studio that will produce and distribute original content for the Internet and emerging digital platforms.

Vuguru’s goal is to be the leader in producing high-quality, story-driven content for the Internet that up until now could only be found in movie theaters or on television.

“In the past few years, the development of exciting and innovative digital media platforms and technologies has outpaced the creation of truly great content,” said Michael Eisner. “Vuguru will produce and showcase original and third party content in all genres and formats to meet the new demands of the evolving media landscape.”

Vuguru’s first production, Prom Queen, is a scripted, serialized mystery told over 80 episodes – each running 90 seconds long. Set against the final two months of the school year, Prom Queen has a blend of love, gossip, and betrayal – all of the twists and turns of high school leading up to the biggest night of any senior’s life: prom night.

Prom Queen’s short-form episodes are designed to be easily viewed on multiple platforms and are aimed at young, early adopters of new media content and technology.

[Mystery Books News Editor's Note: Visit the Prom Queen website to view the video trailer. The 80 episode series is scheduled to begin April 2nd.]

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