Saturday, June 03, 2006

Press Release: Sleuth Heats Up This Summer With DirecTV Launch

Crime, Mystery Channel Now Available to More than 15 Million DirecTV Customers.

Englewood Cliffs, N.J. - June 1, 2006 - Sleuth, NBC Universal Cable Entertainment's crime, mystery and suspense network debuts today on DirecTV and will be available to its more than 15 million customers. The announcement was made today by David Zaslav, President, NBC Universal Cable and Domestic TV and New Media Distribution and Jeff Gaspin, President, NBC Universal Cable Entertainment, Digital Content & Cross-Network Strategy.

"We couldn't be more excited about our carriage deal for Sleuth with DirecTV and we value them as a partner in launching our new services and products that help increase subscribers and drive their business," commented Zaslav. "Sleuth has generated tremendous momentum since its launch earlier this year and continues to gain interest from distributors and fans of the popular crime/mystery genre."

"The success of Sleuth proves the continued popularity and strength of the mystery/crime genre," said Gaspin. "We're pleased that DirecTV will be giving more viewers the chance to catch up on their favorite shows."

"You don't have to be a clever detective to figure out that this network will generate a huge following among our customers," said Dan Fawcett, Executive Vice President, Programming, DirecTV, Inc. "We're delighted to launch Sleuth and kick off another great summer season of programming from NBC."

The network will be available in the DirecTV Total Choice programming package on viewer channel 308.

Read the entire press release, as published by The Futon Critic, here.

Visit the Sleuth home page on the NBC Universal Cable Network website for more information and to view a schedule of upcoming shows.

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