Bad Twin was published by a division of Disney, Hyperion Books, in a cross-promotional campaign meant to play off viewers interest in ABC series "Lost." ABC is also owned by Disney.
"Lost" screenwriters had written Gary Troup in as a character on the show, as a passenger presumed dead in the plane crash but who left a manuscript behind. Despite limited references to the book on the show, Bad Twin became a bestseller as fans purchased the book to search for clues to the show's mysteries.
Read the entire story by Daily Variety here.
Technorati tags: mystery books blogs, mystery, mystery books.
0 comments:
Post a Comment