Thursday, August 20, 2009

New Sherlock Holmes Movie Viral Website

Sherlock Holmes Movie

Warner Bros. has launched a new viral website for its upcoming Sherlock Holmes movie using only an IP address to identify it: 94.236.57.221.

It opens requesting a password, which is I-R-E-N-E (after Irene Adler, the only woman who ever impressed Sherlock Holmes). A short video follows, then the omninous statement "Do not underestimate the gravity of coming events" and a request for your e-mail address. (The Warner Bros. privacy policy is in tiny print at the bottom of the screen.)

That's all there is for now, but presumably games or puzzles will be presented in the future, and given this is Sherlock Holmes, maybe a mystery to solve. The film opens in theaters Christmas Day.

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Lance Wright owns and manages Omnimystery, a Family of Mystery Websites, which had its origin as Hidden Staircase Mystery Books in 1986. As the scope of the business expanded, first into book reviews — Mysterious Reviews — and later into information for and reviews of mystery and suspense television and film, all sites were consolidated under the Omnimystery brand in 2006.

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