Thursday, February 23, 2012

New International Quad Poster for The Cold Light of Day

The Cold Light of Day (2012)

The marketing folks for the action-thriller The Cold Light of Day have been working overtime! We've recently previewed two trailers — US and international — and a US poster.

Now we have the international (UK) quad poster for the film (right; click for slightly larger version). This poster's tagline: "Time is running out" — not the marketing department's best effort. Despite co-star Sigourney Weaver's name on the poster, there's no image of her here.

We're looking forward to the film, more for its stars than its storyline, which has Will Shaw (Henry Cavill) arriving in Spain for a week-long sailing vacation with his family. But the stressed young businessman is not in a holiday mood. His start-up company just went under and his tense relationship with his disciplinarian father Martin (Bruce Willis) only makes matters worse. But when the family is kidnapped by what turns out to be intelligence agents hell-bent on recovering a mysterious suitcase, Will suddenly finds himself on the run. His whole world turns upside down when Martin reappears, revealing he is an undercover agent tangled in an intergovernmental web of lies and secrets. During a clandestine rendezvous, Martin is killed by a sniper, and Will must find a way to get the rest of his family back alive.

The Cold Light of Day opens in US and UK theaters April 6th, 2012.

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