In the "for what it's worth" category, the producers of the upcoming film adaptation of The Girl with the Dragon Tattoo have created a(nother) promotional/viral website with the tagline "What is Hidden in Snow, Comes Forth in the Thaw".
Clicking on the tagline opens another window and after a few seconds some background music can be heard and then a looping image of the street view of the office of Millennium magazine with Daniel Craig appears (and disappears). After a long while — minutes — some voices can be heard, but the words are nearly indecipherable. As near as we can tell, there's nothing else to see or do here, though to be fair we gave up after 5 minutes or so.
Maybe this website is not ready for prime time or maybe we just don't get it — probably the latter.
The Girl with the Dragon Tattoo opens in US theaters on December 21st, 2011.
Monday, October 10, 2011
New Promotional/Viral Website for The Girl with the Dragon Tattoo
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