Thursday, February 17, 2011

Warner Bros. Announces App Editions of Inception and The Dark Knight

Inception: The App

Warner Bros. announced yesterday that "App Editions" for two of its films, Inception and The Dark Knight, have been released. (It actually looks like they came out about a month ago, but or only now being officially announced.)

The free App Editions provide a fully-loaded, connected viewing experience that gives consumers the first five minutes of a feature film and a portion of bonus content that can include games, trivia, soundtracks and soundboards. The entire feature film can be unlocked via an in-app purchase, which enables downloading and unlimited streaming, as well as access to the entire array of bonus content available within the App.

Using Inception as an example, the Inception: The AppInception: The App is a dream machine that transforms the world around you into a dream world. It uses augmented sound to induce dreams through the headset of your iPhone or iPod Touch. It will change your perception of reality.

Inception The App transports Inception The Movie straight into your life. New dreams can be unlocked in many ways, for example by walking, being in a quiet room, while traveling or when the sun shines. You will get realtime musical experiences, featuring new and exclusive music from the Inception soundtrack composed by Hans Zimmer.

Warning: Don't play this app with your touchscreen; play it with your life.

The Inception: The App is available for free through the App Store on iPhone, iPod touch and iPad. The entire feature film and bonus materials can be purchased through an In-App Purchase at an introductory price of $11.99.

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